The NRL today announced an historic partnership with UFC that will provide unprecedented opportunity for rugby league to engage with new audiences in the US like never before.
This groundbreaking deal will provide NRL teams access to UFC state-of-the-art training facilities in Las Vegas ahead of the 2024 season opener at Allegiant Stadium. It will also provide innovate promotional and content opportunities featuring high profile UFC fighters and NRL players both in Australia and the US.
“This is a groundbreaking partnership that will provide opportunities for UFC fans to get an understanding and insight on what our great game is all about," NRL CEO Andrew Abdo said at the announcement in Las Vegas.
“UFC has a global fan base of 700million and remains one of the fastest growing sports in the world. They have invested in their athletes, in their events and in their fans. I am excited about the possibilities this strategic partnership provides for us to grow our audiences both in the US and Australia”.
UFC Vice President, Head of International and Content Dave Shaw said the two organisations have enjoyed close ties over many years.
“There is a great link between our two sports, and I am excited about this partnership and the opportunities we have to grow together,” said Shaw.
“We know the NRL is one of the biggest sporting competitions Down Under and they have aspirations to grow their sport here in the U.S.
“We have seen UFC athletes like Alex Volkanovski and Tai ‘Bam Bam’ Tuivasa start their careers in rugby league before transitioning to MMA... and we’ve also seen plenty of NRL stars enjoying the action at our UFC events across the globe.
"There is a connection between the sports that transcends beyond the Octagon and that is what excites us about this partnership.”
