The National Rugby League (NRL) has today announced a new partnership with one of Australia’s most-loved snacks, Arnott’s Shapes.
Arnott’s Shapes will be the Official Presenting Partner of the 2023 Brisbane Magic Round, as well as the Official Snack of the NRL.
The partnership extends across all major NRL men’s and NRL women’s (NRLW) assets including the Finals Series, Grand Final, and both men’s and women’s State of Origin.
NRL CEO Andrew Abdo said: “We continue to develop some exciting sponsorships and it’s pleasing to see an iconic household name like Arnott’s Shapes partner with us.
“We have some unique integrations planned for Magic Round and Arnott’s Shapes will be front and centre to bring the flavour.
Magic Round is a unique, colourful, vibrant and exciting event, which is very popular with supporters.
NRL CEO Andrew Abdo
“The ability to link with a brand like Arnott’s Shapes is a strong endorsement of Magic Round, and we look forward to further opportunities to expand the partnership throughout the Premiership.”
The Arnott’s Group Chief Marketing Officer, Jenni Dill said: “Arnott’s Shapes has been synonymous with footy for decades. Whether it’s going to watch an NRL or NRLW game live, cheering with friends around the telly, or supporting at community rugby, footy and Arnott’s Shapes go hand-in-hand.
We’re excited to bring extra flavour to Magic Round and are thrilled to be the Official Snack of the NRL throughout the season.”
Footy fans can come to expect in-stadium and precinct activations from the Australian loved snack over the course of the partnership. They will also see the Arnott’s Shapes logo in the in goals during every Friday night from June and into the finals.
About Arnott’s
Arnott’s has been connecting Australians through the sharing of a biscuit – “Arnott’s Moment’s” – for almost 160 years and believe there is No Substitute for Quality. Arnott’s proudly employs over 2000 Australians, and more than 99% of its products sold in Australia are manufactured locally using many Australian-grown ingredients. Arnott’s supports farmers and local businesses, spending $500 million each year on Australian raw ingredients, packaging and other services.
