On the eve of the high-pressure finals series, the NRL has announced a partnership with Rexona, making it the first anti-perspirant of the Telstra Premiership.
Rexona will also produce custom-produced cans of Men’s and Women’s State of Origin 72-hour Advanced Protection which will be on sale this October.
The partnership will launch with a content series produced by NRL Playbook studios to air on NRL.com and Nine.
"Rexona are a trusted brand and it is certainly a fantastic partnership for the NRL," NRL head of partnerships Jaymes Boland-Rudder said.
"Rexona is synonymous with physical activity and sport. It’s a perfect combination for our players and for our supporters."
Scott Mingl, Head of Deodorant ANZ at Rexona's parent company, Unilever, said: "Rexona has been embedded in sporting culture for many years and we are very much looking forward to building a strong partnership with the NRL.
"It’s an innovative and exciting partnership that reinforces the 72-hour protection message though talent-led content, and bespoke State of Origin cans"
